Sweet Frau strikes again... Soap's on!

This month's guerilla giveaway was inspired by Father's Day. In honor of fathers, partners and caretakers, 240 tiny seahorse soaps were created by hand and packaged for distribution. Six locations in high traffic areas in or near downtown Petaluma were chosen.

SPECTACULAR STEEDS!
Ancient cultures considered seahorses to be sacred and in the realm of divine beings. With eyes that can see in different directions, the seahorse represents powers of observation and awareness. The ability to see all sides of a situation.

As creatures of the water, seahorses are regarded as guides and navigators of both external seas, and the internal seas of emotions, intuition and creativity. Slow upright swimmers, seahorses are also known to symbolize patience, serenity and persistence.

Seahorses are the only known animal in which the male gives birth to live offspring. Consequently, they have come to symbolize partnership, fatherhood and the shared responsibility for bringing something new into the world.

Assembly in full production, 11:30PM last night!

Installations.

Distribution baskets packed up and ready to go!